Netscouade
Revamp Netscouade's website to effectively communicate their eco-design initiatives.
Netscouade, a leading digital communications agency, is renowned for fostering trust and long-lasting engagement between businesses, institutions, and their respective audiences. In keeping with its commitment to sustainable practices and impactful communication, Netscouade embarked on a journey to revamp its website, aligning it with its core values and enhancing its ability to connect with its target audience.
Netscouade Agency
Digital Marketing & Communications
Website
UX/UI Designer
Timeframe
2 weeks
Challenge
Striking a Balance between Visual Appeal and Eco-Design:
Netscouade faced the challenge of harmonizing captivating visual aesthetics with eco-friendly design principles. The agency sought to create a website that was not only visually appealing but also mindful of its environmental impact. This involved carefully selecting design elements, optimizing website performance, and minimizing resource consumption.
Effective Communication without Clutter:
Conveying Netscouade's message in a clear and engaging manner without overwhelming visitors was another key challenge. The agency aimed to strike a balance between providing comprehensive information and ensuring a user-friendly experience. This required a strategic approach to content structuring, information hierarchy, and visual presentation.
Results
The website redesign yielded positive results across key metrics. Organic traffic increased by 12%, indicating improved search engine visibility. User engagement also rose, with visitors browsing 1.5 to 2.0 pages per session and spending 1-2 minutes more on key pages, demonstrating deeper content exploration. These improvements suggest a successful website transformation, effectively attracting and engaging the target audience.
+1.5 -2.0
Pages per Session
+ 1-2
Minutes per Key Page Increase
Goal
Embarking on a Digital Transformation: Netscouade's Website Redesign
Netscouade, a leading digital communications agency, is poised for a digital transformation through a comprehensive website redesign. This endeavor aims to achieve three key objectives:
Embrace Eco-Conscious Design Principles: Netscouade is committed to sustainable practices, and the website redesign will reflect this ethos. The agency seeks to minimize its environmental impact by adopting eco-friendly design principles, optimizing website performance, and promoting energy-efficient practices.
Adhere to Evolving Web Standards: The digital landscape is constantly evolving, and Netscouade's website must keep pace. The redesign will ensure compliance with the latest web standards, enhancing accessibility, responsiveness, and overall user experience.
Showcase the Human Spirit of Netscouade: Netscouade's success lies in its people. The website redesign will serve as a platform to highlight the agency's collaborative spirit, diverse expertise, and passion for empowering clients.
A User-Centric Approach
Netscouade's website redesign will be guided by 5 key principles, ensuring a user-centric and impactful digital experience:
Mobile First
Prioritizing the mobile experience, the website will be optimized for seamless navigation and engagement on all devices, catering to the growing mobile-first user base.
Accessibility
Embracing inclusive design practices, the website will be accessible to all users, regardless of their abilities or assistive technology needs.
Curated Content
Emphasizing quality over quantity, the website will feature carefully selected content that is relevant, informative, and engaging, ensuring a valuable user experience.
Lightweight and Optimized
The website will be designed and developed with performance in mind, minimizing page load times and maximizing user satisfaction.
Informative, Not Illustrative
The website will prioritize clear and concise information delivery, using visuals strategically to enhance understanding rather than overwhelm users.
Personae
Reorganizing for User Clarity
A successful website hinges on intuitive user navigation. However, during our initial discussions with Netscouade, we identified a gap in understanding regarding the agency's value proposition and strategic approach.
To bridge this gap and foster a transparent experience, we shifted our focus. We delved deeper into user needs, exploring what information they were actively seeking. By prioritizing user clarity, we then reorganized the project flow. This allowed us to showcase the agency's strengths and strategic thinking more effectively.
The result? A website architecture that not only prioritizes user experience but also clearly communicates Netscouade's value proposition and methodology.
Our propositions
Mobile First
Prioritizing this approach, we focused on the essentials, avoiding superfluous content while meeting users' needs on mobile devices.
Pagination
We opted for pagination to avoid the heavy loading of infinite scrolling, making the page lighter and more eco-friendly, aligning with the agency's commitment to reducing digital carbon footprint.
3. Maximized links
We used max links to provide necessary information without cluttering the site.
4. Removal of the Contact page
We removed the Contact page in favor of a simple footer link to streamline data management and maintain user privacy.
5. Global team image
To reinforce the collective aspect of the agency, we opted for an image of the global team rather than individual members.
SMS Newsletter option
We added an SMS Newsletter option to reduce the agency's carbon footprint.Specially, the "Analytics and Report" feature provides a powerful comparison tool, enabling managers to:
Summarized articles
We condensed article content to retain the main and crucial ideas, directing readers to the agency's Medium link for further details if needed. This approach significantly reduced content load on the agency's page, enhancing both accessibility and the users' understanding of the articles.
Simplified filter system
We simplified the filter system for reference and blog pages, adopting a minimalist approach for a better user experience.
Visual Identity Refresh
Empowering Growth: A Strategic Action Plan
With the website optimized and user-focused, the next step is to translate this into tangible results for Netscouade. This section outlines strategic recommendations to propel Netscouade's online presence and drive measurable success.
Learning
The Netscouade website redesign journey was not just about creating a beautiful and user-friendly website; it was a learning odyssey in the art of sustainable design. We embraced the challenge of simplification while retaining aesthetic appeal, and the process itself was both rewarding and enjoyable. The project solidified the importance of detailed documentation and rigorous testing, leaving us well-equipped to implement these lessons in future endeavors.
The end. ✌️
